Narrated by GLENN CLOSE
With the voices of DAVID HYDE PIERCE | CYNTHIA NIXON | ZACHARY QUINTO | T.R. KNIGHT
WINNER OF 25 AWARDS INCLUDING BEST DOCUMENTARY
OUT HERE NOW
National broadcast premiere on PBS June 18, 2019
SPONSORSHIP OPPORTUNITIES NOW AVAILABLE
Watch the trailer
About the film
The Lavender Scare is a documentary film chronicling a little-known chapter of American history—the U.S. government’s forty-year campaign to remove homosexuals from the federal workforce.
Deemed “security risks” during the Red Scare panic of the 1950s Cold War, tens of thousands of gay men and lesbians were denied employment or lost their jobs. Careers were ruined and lives were destroyed.
But the firings had an unintended effect. They stirred outrage in the LGBTQ community and an unlikely hero stepped forward—a Harvard-trained astronomer whose attempts to regain his job helped ignite the gay rights movement.
The Lavender Scare not only sheds light on a part of our history that has been lost in the shadows, but tells an enlightening, inspiring story of one man's life-long fight for justice and civil rights.
“Compelling and well-made. The touching finale leaves you with a sense of resiliency.”
-- David Lewis, San Francisco Chronicle
A major PBS network event.
The Lavender Scare will reach more than 2 million viewers when it premieres on the PBS network this June. With its 350 stations covering all fifty states, PBS will bring this poignant and powerful documentary to a broad and diverse audience during a primetime slot.
It could not come at a better time. This June marks the 50th anniversary of the Stonewall Rebellion, a pivotal moment in LGBTQ history. And at a time when diversity and inclusion are again at the forefront of today’s conversations, this film is a timely reminder of the value of vigilance in the fight for equality.
The PBS broadcast of The Lavender Scare is an important element in the network’s recognition of Pride Month, and it will be heavily promoted on air and in LGBTQ media.
A unique underwriting opportunity.
A limited number of opportunities to participate in underwriting the broadcast of The Lavender Scare are now available.
As a sponsor, your company will have a dedicated 15-second message at the opening and closing credits of all PBS broadcasts, creating more than 4 million high-value impressions. Your message will be built into the program and will remain attached throughout the life of the film’s three-year run on PBS.
With only three 15-second messages available—and guaranteed category exclusivity—your message will stand out in an uncluttered advertising environment, and your support for this broadcast will resonate deeply with the LGBTQ audience.
“The film is a documentary, but it builds with such suspense that it feels like a thriller.”
-- Lois Reitzes, City Lights, WABE Atlanta
PBS: A trusted environment. An affluent and engaged audience
Roper Opinion Research ranks PBS as “the nation’s most trusted institution.”
NTI ratings data rates PBS as the nation's #6 broadcast and cable channel.
That's an unbeatable combination. And it's the perfect platform to reach an affluent, well-educated audience that cares about community and social issues.
PBS viewers are a premium audience.
95% have a household income of $150k
177% are more likely to have investments of $150k+
49% have an IRA/Keogh account
PBS improves brand perception.
69% of viewers believe PBS sponsors have a greater commitment to quality and excellence
44% of viewers are twice as likely to buy a brand or service that sponsors PBS programming
PBS beats the cable competiton.
135% larger audience than A&E
126% larger than Bravo
122% larger than TLC
79% larger than Discovery
39% larger than HGTV
In 2017, PBS viewers donated $507 million to PBS.
They are loyal to PBS and the brands that sponsor PBS programming.
“Completely engrossing… the film delivers its impact with honesty and heart.”
--Andrea Meyerson, Gay Desert Guide, Palm Springs
Josh Howard is a producer and broadcast executive with more than 25 years of experience in news and documentary production.
He has received 24 Emmy Awards, mostly for his work on the CBS News broadcast 60 Minutes where he served as a producer, senior producer and then executive editor before being named executive producer of the weeknight edition of 60 Minutes.
Josh’s extensive experience also includes leadership roles at NBC Universal and CNBC.
Upon reading the book The Lavender Scare by historian David K. Johnson, Josh decided he would employ his storytelling experience to shed light on this overlooked chapter in American history.
“Josh Howard’s powerful film makes sure we don’t forget this lamentable time in history.”
-- Jeffrey Hartinger, The Advocate